BRAND
OVERVIEW
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COLOR
PALETTE
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BRAND
FONTS
03
APPLICATIONS
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THANK YOU
APPLICATIONS
03
Who we are ?
Access to
24/7 paediatrician care at the clinic
We are a cutting-edge startup focused on revolutionizing the way parents access healthcare for their little ones. At Power pediatrics, our mission is to provide round-the-clock, compassionate, and specialized medical attention to children of all ages in a warm and welcoming environment.
BRAND GUIDELINES
Font English - Logo
Font English - Logo
Dosis
Montserrat
TITLE - BOLD
TITLE - BOLD
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed purus in odio eleifend sagittis. Nulla a ipsum nec elit mattis laoreet. Maecenas dapibus massa a risus tristique, non cursus nisi eleifend. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Maecenas bibendum suscipit arcu, non lacinia dolor pharetra a.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed purus in odio eleifend sagittis. Nulla a ipsum nec elit mattis laoreet. Maecenas dapibus massa a risus tristique, non cursus nisi eleifend. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Maecenas bibendum suscipit arcu, non lacinia dolor pharetra a.
Bold for Title - Regular + Medium for Paragraph
Bold for Title - Regular + Medium for Paragraph
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BRAND GUIDELINES
BRAND GUIDELINES
Logo Concept
The logo is designed to look modern and elegant with a mix of different elements representing the various entities of target client base and the business itself. The logo is also very much responsive to all medium and can be used efficiently
The 24/7 accessibility to paediatric care is represented through a clock which works around the clock
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The logo prominently includes a representation of a baby, symbolizing the utmost care and support provided to your little one
In the logo, a stethoscope is used to symbolize the healthcare industry, reflecting its focus on medical care and expertise.
Additionally, the letters P & O from the word 'power' are included in a logo variation. This addition adds more versatility and responsiveness to the logo.
BRAND GUIDELINES
Logo Variations & Patterns
Below are different variations of the logo that have been thoughtfully designed to maintain our brand's consistency while adapting to different contexts. These variations add flexibility and visual interest to our brand identity, ensuring that we make a lasting impression on our audience across various platforms and touchpoints. Also depicts the patterns to be used for different mediums.
As icons
BRAND GUIDELINES
Logo Misuse
Our logo is an essential representation of our brand's identity, values, and commitment to excellence. To maintain its integrity and consistency, it is crucial to adhere to the guidelines outlined in this document. Any misuse, alteration, or distortion of the logo is strictly prohibited.
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Do no add shadow
Stick to the colour palette
Do not stretch the Logo
Do not play with the form of the logo
Use appropriate margins
Do not add any gradients
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BRAND GUIDELINES
Color Palette
The color palette is meant to induce a warm, welcoming, and happy feeling, while at the same time exuding a bold and beautiful nature.
The Primary colour is Regalia
RGB(82,45,128)
RGB(255,103,0)
RGB(255,204,153)
The Secondary colour is Safety Orange
The Accent colour is Peach Orange
#522d80
#ff6700
#ffcc99